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Meta teams up with Midjourney for AI visuals
Meta bets on generative images and video
In partnership with:
Hi AI Futurists,
Meta and Midjourney are teaming up to bring generative image and video models directly into Meta’s apps, signaling that third-party AI integrations could become a core strategy for big tech platforms. Let’s take a look.
Here’s our agenda.
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Meta teams up with Midjourney for AI visuals
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AI in the wild
Best,
Lex Sokolin
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Meta teams up with Midjourney for AI visuals
Meta has announced a partnership with Midjourney, the independent research lab best known for its image generation tool. The collaboration will bring Midjourney’s creative image and video models into Meta’s platforms, expanding what users can create and share on Instagram, Facebook, and WhatsApp. This marks one of the rare instances where Meta has chosen to integrate a third-party AI product directly into its ecosystem instead of building the technology in-house.
Midjourney’s founder, David Holz, described the move as a way to scale creativity to billions of people. Meta’s chief product officer Chris Cox said the goal is to “make AI creativity mainstream,” highlighting how this integration could let users generate visual content without needing advanced design skills. The deal also signals that Meta sees AI-driven creativity as a central part of social interaction, not just a side experiment.
What’s striking here is how Meta is betting that accessible AI tools can redefine how people present themselves and communicate online. For users, the shift could blur the line between professional-level content and casual creation, raising questions about authenticity and identity. In the long run, this may matter as much for careers and reputation as it does for art—since in a world where anyone can make studio-quality media instantly, originality and voice might become more valuable than technical skills.
Takeaways at a Glance:
Meta will integrate Midjourney’s models into Instagram, Facebook, and WhatsApp.
This is one of Meta’s first major third-party AI partnerships.
David Holz (Midjourney) calls it scaling creativity to billions.
Chris Cox (Meta) says it’s about mainstreaming AI-driven creativity.
Implication: democratization of studio-quality content creation.
What We Think About It:
This partnership shows Meta pivoting from “build everything” to “partner strategically,” which could accelerate AI adoption. For Midjourney, this is a massive distribution channel and validation of its approach. The bigger story is how social media will look when billions can generate professional-grade content instantly.
What You Can Do Right Now:
Experiment with AI visuals: If you use Instagram, WhatsApp, or Facebook, start testing AI-generated images and videos as they roll out—use them for posts, stories, or even personal projects.
Build your creative edge: Since anyone can produce polished media now, focus on adding your unique perspective—storytelling, humor, or personality—because that’s what will stand out.
Stay mindful of authenticity: Be aware that your feed will increasingly mix real photos with AI creations. Decide how you want to use AI in a way that feels authentic to you.
Test for productivity: Try using AI visuals for presentations, resumes, or side hustles. The same tools meant for memes can also save you time on professional tasks.


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AI in the wild
Introducing Mirage 2 — a real-time, general-domain generative world engine you can play online
Upload any image—photos, concept art, classic paintings, kids' drawings—and step into it as a live, interactive world.
Prompt your worlds with text to create any surreal scenes and
— Dynamics Lab (@DynamicsLab_AI)
6:11 PM • Aug 21, 2025
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