Hi AI Futurists,
Adobe’s MAX 2025 event revealed major AI updates: Firefly custom models for creators, new generative audio and speech tools, AI assistants in Photoshop and Express, and a ChatGPT integration enabling Adobe tools inside conversational workflows. Let’s take a look.
Here’s our agenda.
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Top AI news
Adobe’s AI Assistant Wants to Help You Create Faster
Top 3 selected AI tools
AI in the wild
Best,
Lex Sokolin
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Adobe’s AI Assistant Wants to Help You Create Faster
Adobe is doubling down on AI across its creative suite, unveiling a wave of generative features at its annual MAX 2025 conference. The centerpiece is Firefly, now supporting custom models that let individuals train AI on their own characters or visual tones using as few as six images. These models are still rooted in Adobe’s proprietary, commercially safe Firefly foundation. The new Image Model 5 enables layered image editing—users can move and replace individual objects, like shifting chopsticks in a ramen photo, with no visual distortion.
Two new generative tools, Generate Soundtrack and Generate Speech, let creators build audio directly inside Firefly. Soundtrack generation analyzes a video and proposes fitting music prompts, while the text-to-speech feature—built with Adobe and ElevenLabs models—supports 15 languages and includes emotion tagging for nuanced vocal delivery. Adobe also introduced a browser-based Firefly video editor and revealed that Photoshop and Express will gain AI assistants that help navigate tools and complete tasks, reflecting the growing trend of “agentic AI.”
Looking ahead, Adobe teased Project Moonlight and a ChatGPT integration developed with OpenAI and Microsoft. This partnership could let creators generate Adobe assets directly inside ChatGPT while preserving context across apps and social channels. As design and AI converge, Adobe seems intent on turning creativity into a real-time, conversational process—reminding us that future creative work may rely as much on prompting as on painting.
Takeaways at a Glance:
Firefly custom models allow users to train specific visual styles with minimal data.
Image Model 5 adds layered editing, enabling object manipulation.
Generate Soundtrack and Generate Speech bring multimodal creation (audio + text-to-speech).
ChatGPT integration could bring Adobe’s creative suite into text-based interfaces.
Project Moonlight will unify context across Adobe apps and user profiles.
What We Think About It:
Adobe is positioning itself as the “middleware of creativity,” blending generative models, personal context, and conversational UIs. The ChatGPT integration could redefine how creators work—where idea, prompt, and product exist in the same window. It’s a power move signaling that creative software will soon be conversational rather than command-driven.
What You Can Do Right Now:
Try Firefly for Free: Head to firefly.adobe.com and experiment with the new tools—start by generating an image or short clip. You don’t need design skills; a few well-written prompts can produce impressive results.
Use AI to Explore Ideas: Treat Firefly or ChatGPT as creative collaborators. Whether you’re designing a logo, brainstorming music for a short film, or crafting a resume, prompt-based creativity can help you start faster.
Practice “Prompt Thinking”: Instead of jumping straight into a tool, think about describing what you want. Phrasing ideas clearly (“a calm, cinematic guitar track for a morning vlog”) can be as valuable as knowing how to edit.

Get more done with these AI tools
Dynal.AI - Your LinkedIn post studio from sources to impact
Multi-Source Conversion: Turn any idea, link, PDF, video, or image into an engaging post.
Intelligent Persona Learning: Dynal learns your tone and drafts in your voice.
Editing & Personalization: Posts come ready-to-go, yet every word, tone, and visual is yours to tweak.
Learn from top creators: See what works and adapt it to your brand.
Multi‑Account Sync: Post to your LinkedIn profiles and pages with a single click.
Lucent - Create stunning videos by chatting with the best AI models
Unified AI Workspace - Access all major AI models without switching tabs or managing multiple subscriptions. One workspace, every tool.
Text & Image-To-Video Creation - Write down your vision and watch it come to life. Our AI handles the prompts, generation, and optimization behind the scenes.
Smart Prompt Optimization - We automatically rewrite and enhance your prompts for each AI model to get you better results without the trial and error.
Fast Iteration - Generate multiple variations side-by-side, compare results, and iterate in seconds instead of minutes. Simply tell Lucent what you want changed in natural language.
Creative Assistant - Stuck? Our AI suggests ideas, improvements, and alternative approaches based on your project goals.
Well - The Modern Financial Stack for SMBs
Auto-connects everything - Gmail, WhatsApp, any billing portal flows directly to your accountant or GDrive
AI answers your money questions - "How much runway do I have?" gets answered in seconds, not spreadsheet hours
Think ChatGPT for your finances - but it actually knows your numbers and builds charts on the fly

AI in the wild
Adobe just dropped something big at #AdobeMAX, the new AI Assistant (beta) is here.
Now in limited beta inside Adobe Express (desktop), it’s designed to make creating feel effortless.
You can describe what you want in plain language, and the AI Assistant helps you design it in
— #Amira Zairi (#@azed_ai)
4:13 PM • Oct 29, 2025
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