🤖 Adobe Agents Take Over

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Hi AI Futurists,

Adobe just rolled out its AI agents across the Experience Cloud, aiming to shift marketers and CX teams from manual workflows to intelligent orchestration. Let’s take a look.

Here’s our agenda.

• Our sponsors: Pacaso

• Top AI news

• Adobe doubles down on AI agents for business

• Top 3 selected AI tools

• AI in the wild

Best,
Lex Sokolin

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Top AI news

👨‍👩‍👧 AI Tools in Classrooms May Disrupt How Kids Learn
Parents want math help. AI hands back life advice instead.

🚀 Tampa Bay Bets on AI Startups With Big Backing
VCs and corporate cash are turning Tampa into a testbed.

🧠 AI Is Helping My Doctors Treat My Cancer
Not replacing doctors—just giving their instincts a power-up.

🏭 OpenAI Strikes Oracle Deal to Expand Data Centers
When the cloud’s not big enough, call Larry.

🍎 Apple Intelligence: What It Actually Does
Apple's AI feels helpful, until it starts finishing your thoughts.

🏨 AI Agents Are Changing Hotel Loyalty
Forget points. AI decides if you’re worth the upgrade.

✈️ Can AI Really Plan Your Next Trip?
Travel bots mean fewer tabs. And maybe fewer regrets.

🔬 Google’s AI Speeds Up Scientific Discovery
Experimental science now has autocomplete.

💊 AI + Healthcare: The Next Big Investment Theme?
Wall Street thinks your next treatment will be algorithm-approved.

🧬 China Unveils Brain-Inspired AI Model Breakthrough
It’s not human-level intelligence. Just terrifyingly close.

Adobe doubles down on AI agents

Adobe is going big on agentic AI, making its new AI agents generally available across its Experience Cloud suite. These aren’t just chatbots—they’re workflow-integrated, decision-making agents built on Adobe’s Experience Platform (AEP), which connects real-time enterprise data, content, and workflows. With the new Agent Orchestrator, businesses can deploy multiple AI agents that understand natural language, plan multi-step actions, and refine outputs—all within tools like Adobe Journey Optimizer, Real-Time CDP, and Customer Journey Analytics.

These AI agents are already in use by companies like Hershey’s, Lenovo, and Wegmans, and are being embedded to do everything from building customer journeys, to identifying site performance issues, to running experiments and generating insights from data. “Our agentic AI innovations are reimagining processes,” said Anjul Bhambhri, SVP of Engineering at Adobe, pointing to time-saving and personalization at scale. More than 70% of AEP customers are already using Adobe’s conversational AI Assistant, a key interface for working with these agents across both Adobe and third-party platforms.

Adobe is also planning a unified interface for agent customization via Agent Composer, where businesses can fine-tune agents to align with brand and policy. There’s even an Agent SDK for dev teams to build and orchestrate their own agents. As partnerships with Google Cloud, PwC, and Cognizant come online, Adobe is setting the stage for a network of interoperable AI agents working across enterprise environments. This shift hints at a future where humans become orchestrators, not operators, unlocking a new kind of scale in creativity, productivity, and customer understanding.

Takeaways at a Glance:

• AI agents are embedded across Adobe tools: Journey Optimizer, Real-Time CDP, CJA, and more

• Agent Orchestrator coordinates goal-based, multi-agent workflows from natural language prompts

• Agent Composer and Agent SDK let devs customize and extend agent functionality

• Interoperability with third-party agents using Agent2Agent protocol

• Big brands already using it include Lenovo, Hershey’s, and Wegmans

What We Think About It:

• This isn’t just a product launch, it’s Adobe staking out real estate in the future of workplace automation. Their angle is practical: use AI to upgrade human workflows, not replace them. Agent Composer may quietly become one of the most important AI dev tools in enterprise CX.

What You Can Do Right Now:

• If you’re an Adobe customer, start experimenting with one of the embedded agents in Journey Optimizer or CJA. If you’re building AI-first products, look into Agent Composer and SDK access to explore orchestration models with existing business data.

Get more done with these AI tools

Plander.ai - Your personal AI PM that turns goals into steps

• Instantly break big ideas into bite-sized, actionable tasks with AI

• Use a drag-and-drop calendar to organize tasks and optimize your weekly flow

• Automatically reshuffle plans to adapt when life changes, maintaining your productivity rhythm

Oboe - Instantly create educational courses to learn about any topic in a more personalized, efficient, and fun way than ever before.

• Instantly generate personalized, AI-powered courses on any topic you choose

• Dive into interactive learning with concise, tailored content and actionable modules

• Quickly get answers and explanations to complex questions, making learning fast and easy
  

Rocket Journal - Your AI-powered mental health companion

• Capture your thoughts with voice-only AI journaling anywhere, anytime

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AI in the wild

That’s all for today, folks!

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