Hi AI Futurists,

OpenAI’s Sora app just hit #1 on the U.S. App Store, making text-to-video generation mainstream. With instant video creation from text prompts, it’s reshaping how creators, marketers, and startups think about visual content. Let’s take a look.

Here’s our agenda.

  • Our sponsors: Speedeon Data

  • Top AI news

  • Sora hits #1

  • Top 3 selected AI tools

  • AI in the wild

Best,
Lex Sokolin

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Top AI news

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🎨 Gemini’s Glow-Up Incoming at Google
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🚀 Comet Is Now Free for Everyone
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The app store’s new star: Sora

OpenAI’s new app, Sora has shot to the top of the U.S. App Store, marking a major milestone for text-to-video AI. Built as a lightweight, mobile-first interface for creating short videos from written prompts, Sora’s viral rise underscores just how quickly generative video is moving from labs to everyday use. The app reportedly hit one million downloads within 48 hours, with creators using it to generate storyboards, product demos, and social clips.

CEO Sam Altman called it “the next natural step after ChatGPT and DALL·E,” while OpenAI’s CTO Mira Murati emphasized that the team’s goal was “to make video creation as intuitive as writing.” TechCrunch notes that early reviews highlight both the creativity unlocked by Sora and the growing ethical questions around deepfakes and content authenticity. Competitors like Meta and Runway are reportedly racing to release updates in response.

The rise of Sora signals a new phase for digital creators, where imagination and technical skill are no longer tightly linked. The same way smartphones democratized photography, generative video could redefine who gets to “direct” the internet. For people building careers or brands, knowing how to turn ideas into visuals instantly might soon be as essential as knowing how to write.

Takeaways at a Glance:

  • Sora lets users generate short videos from text prompts directly on mobile.

  • 1M+ downloads in 48 hours; strong early traction across creators and startups.

  • OpenAI sees Sora as the “ChatGPT of video.”

  • Competing models from Meta, Runway, and Google are close behind.

  • Raises questions around deepfakes and content verification.

What We Think About It:

  • This marks the beginning of true multimodal adoption—where text, image, and video generation blend seamlessly in consumer tools. For OpenAI, it’s both a product success and a strategic move toward creator ecosystems. The next wave of startups will likely focus on vertical video generation for marketing, entertainment, and education.

What You Can Do Right Now:

  • Try Sora yourself. Play with it — type in a story idea, a funny scene, or a product concept, and see what the AI creates. Treat it like creative sketching, not production.

  • Use it to brainstorm. If you make content for work or social media, let Sora visualize your ideas before you spend hours filming or designing.

  • Learn the language of prompts. The better you describe a scene, the better Sora performs — understanding prompt writing will soon be as useful as knowing how to use Excel.

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Krisp - Your AI-powered assistant for meetings and calls

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AI in the wild

That’s all for today, folks!

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