🍎 Is Apple dropping the ball with AI?

Hi AI Futurists,

Apple is slowing its AI rollout, delaying major Siri and Apple Intelligence upgrades as it prioritizes reliability, privacy, and deep system integration over speed. As rivals race ahead, Apple is making a quieter bet on trust first AI. Let’s take a look.

Here’s our agenda.

Best,
Lex Sokolin

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Apple’s push into generative AI is running into timing issues. The company has delayed some of its most anticipated Apple Intelligence features, including a more personal and context aware version of Siri, until 2026. Executives have acknowledged that the technology was not meeting internal quality standards and needed more time. Early Apple Intelligence features still shipped, but the assistant upgrades that promised deeper app control and personal awareness were not ready for scale.

Inside Apple, the delay has triggered leadership changes and renewed debate about how fast the company should move in an AI market dominated by rapid iteration. Competitors have released assistants that improve weekly, while Apple has chosen a slower path focused on reliability, privacy, and on device processing. Apple has also signaled openness to partnerships, including using external foundation models behind the scenes, if that helps Siri close the gap without compromising user trust.

The contrast is sharp. Apple is betting that dependable AI embedded across millions of devices will matter more than being first to market with flashy demos. That bet raises a broader question about modern work and creativity: whether productivity gains come from constant novelty, or from tools that quietly work every day without surprises.

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That’s all for today, folks!