
Read time: 3 minutes (Click underlined topics or headings for links.)
Hey Edge Family, happy Monday! We are back on the AI grind!
Here’s The Breakdown:
💎 𝟛 Tools to Give You The Edge
🚨 𝟚 AI Updates: ChatGPT = 700k & Lifelike AI Avatar
💻 𝟙 Practical Use of AI: Outline a Retention Strategy
Let’s jump in!

💎 𝟛 Tools to Give You The Edge
HeyGen v2: Upgraded AI video generator to create professional life like videos
Culture Pulse: Use AI to predict the success of your digital ads
Lovo: AI voice generator for businesses and content creators

🚨 Breaking AI News

According to FirstPost, OpenAI faces potential “bankruptcy” due to the high costs of running ChatGPT, estimated at $700,000 per day. Bankrupt may not be accurate, as OpenAI received $10 billion from Microsoft earlier this year. But regardless, ChatGPT is an expensive toy. Here are the details:
ChatGPT's user base has declined 12% from its peak in June 2022.
Companies are buying OpenAI's APIs but may shift to free open-source models like LLaMA.
Sam Altman expresses concerns about unregulated AI despite OpenAI pushing for profits.
OpenAI projected $200M revenue in 2023, but losses have reached $540M since ChatGPT's launch.
GPU shortages also slow OpenAI's ability to train new models
Do you think OpenAI could go bankrupt?

HeyGen just launched their latest version of their AI-generated clones. Take a good look at the picture and let me know which one you think is AI generated at the bottom of this newsletter.
The founder of HeyGen cloned himself using 100% AI in an impressive 2-minute demo. He used his tool to clone his features and voice in a couple of minutes.
His lifelike avatar was able to mimic his unique accent and speech patterns perfectly. You can join the waitlist here
🔎Extra Insights🔍
⏳ FEC Potentiality Regulating AI Deepfakes in ad Campaigns
The FEC began a process to potentially regulate AI deepfakes in political ads before 2024, aiming to protect voters as realistic fake media spreads. A unanimous vote advances a petition arguing deepfakes' convincing fakery constitutes fraud, not protected speech. (Full article here)
🏝 AI Revolutionizes Vacation Planning
Major travel firms are adopting AI chatbots to simplify trip planning by learning travelers' interests and personalizing suggestions, versus generic results. HomeToGo, Tripadvisor, Booking.com and more launched AI trip planners, tapping its potential to enhance service. (Full article here)
🏃♂️ AWS Races to Catch Up in A.I. with Titan and Custom Chips
Despite the late generative AI start, Amazon Web Services has an edge with custom AI chips, offering an alternative to Nvidia. AWS unveiled its model after Microsoft, Google. But it's also developing custom microchips, as revealed in exclusive lab tour. (Full article here)

💻 Real Life Use Cases
Chat GPT Prompt: Outline a retention strategy
Use this prompt to help brainstorm ideas to keep your audience enga
🔏 Copy and paste the prompt below ⏬
Outline a retention strategy for my [product/service] to increase customer loyalty and reduce churn. Here’s a link to the results ⬇️
Daily Definition
API
The 'API', standing for "Application Programming Interface," can be envisioned as a digital middleman. It's the tool that allows software programs to communicate, share data, and work seamlessly with one another.
In the realm of AI, APIs are exceptionally valuable. They enable programmers to infuse AI functionalities like image recognition or language translation into their applications without creating those capabilities from the ground up. It serves a similar role as our hypothetical waiter. It acts as a messenger that takes requests, allows systems to communicate with one another, and then returns the desired outcome. Simply put, the API acts as a bridge for sending tasks to the AI and receiving the AI's solutions.

🔮 AI Inspiration
The new HeyGen lifelike avatar can it fool you?

How was today's newsletter
That’s all for today!
If you have something interesting or just want to reach out, don’t hesitate to DM me on Twitter @Brandoncarterss
Thanks for your time today. If it is your first time here, welcome. I hope you found value in today’s Edge edition. If you are returning, thank you. It means the world to me that you spend a few minutes of your day with me. If you have any ideas you’d like me to cover in the future, reply to this email.
Thanks for reading see you tomorrow,
Best,
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