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š Apple reshapes its AI strategy
Team restructuring at Apple signals that AI is a new priority.
Hi AI Futurists,
Big moves at Apple: they're breaking up their robotics and AI division to double down on Siri and large language models (LLMs), the AI engines behind human-like text generation. LLMs are quickly moving from side project to center stage. Letās dive into whatās changing and why it matters.
Hereās our agenda.
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Top AI news
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š Apple reshapes its AI strategy
Appleās once tight-knit AI team is splitting up, with major shifts around Siri, robotics, and a newly elevated focus on generative AI. According to Bloomberg, executives have dismantled the standalone AI/robotics group, redistributing its talent between Siriās development teams and an ambitious new initiative focused on building generative AI models to compete with OpenAI, Google, and others. The shift is being interpreted as a quiet admission that Siriās earlier evolution stalled, and that broader, more flexible AI experiences are now the priority.
The breakup follows years of frustration inside Apple over Siriās limitations, even as rivals made huge strides. John Giannandrea, Apple's top AI executive, is now reportedly steering more resources toward large language models, while the robotics dream, including autonomous home robots and assistants, is being deprioritized. Some engineers from the robotics team are still being repurposed for future AI-driven devices, but the ambition around physical robotics appears to have cooled significantly.
This transformation shows that even giants like Apple can no longer afford to play cautiously with AI. Tools that once seemed impressive but narrow, like basic voice assistants, are being reimagined as universal interfaces for human-computer interaction. For anyone thinking about long-term career moves or investments, agility and a deep understanding of emerging platforms are quickly becoming more critical than loyalty to established brands or products.
Takeaways at a glance
Apple is folding its robotics team and reallocating engineers to Siri and generative AI projects.
John Giannandrea is overseeing the strategic shift toward large language models.
Robotics and autonomous devices are deprioritized after years of internal delays.
Siri's future will likely be tied to LLM capabilities similar to ChatGPT.
Apple is racing to catch up with OpenAI, Google, and Anthropic in generative AI.
What We Think About It:
Appleās pivot shows that fast adaptability, not hardware dominance, will define the next tech leaders.
Companies sitting on outdated legacy projects are now forced to pick sides: foundational models or fade out.
LLM-native companies have a head start, but Appleās scale could still change the race.
What You Can Do Right Now:
Explore new AI apps (like ChatGPT, Gemini, or Claude) to get a feel for how fast assistants are evolving.
Check if your current phone assistant settings are updated for privacy and control ā especially with AI integration on the rise.
Practice giving voice assistants more natural language commands to get used to how future AI will work.
Start using dictation, smart reminders, and personal automation tools (like Shortcuts on iPhone) to build "muscle memory" for an AI-powered lifestyle.
Pay attention to how companies talk about AI updates during product launches ā future upgrades might depend less on hardware and more on smarter software.
Do you think Apple is late to the AI race? |

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